A woman wearing a large striped hat is being filmed on a beach at sunset, with the ocean in the background.
A collage of various images including people, animals, cityscapes, and moments from film and content, with the text 'FABLES FILM & CONTENT' prominently displayed in the center.

We Speak Culture Fluently

We’re a Detroit-based agency that integrates strategy, creative, and production under one roof - helping brands tell stories with cultural authenticity that sticks.

Culture Shapes Behavior

Great brands understand this —and use that insight to create work that moves people

  • What This Means

    Culture shapes what people buy, how they see themselves, and which brands they trust. That's why cultural insight is our foundation—not a nice-to-have.

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  • Where Culture Shows Up

    From pop culture to ethnic heritage. Global movements to local neighborhoods. Generational shifts to defining social moments.

    Culture constantly evolves. The brands that win create stories that feel native to these spaces—not forced into them.

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  • Our Approach

    We operate as both insiders and interpreters—earning trust within communities while crafting ideas that resonate across markets. We don't chase trends. We identify the moments where your brand has something real to say—and we say it beautifully.

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Cultural Insight

Meets Creative Firepower

Explore Our Work

Bold ideas. Cultural fluency. Stories that stick .

A young girl with red hair looking at a monarch butterfly resting on her hand.
A close-up of a traditional Kathakali dancer mask with green face paint, bold facial features, and ornate headgear, symbolizing a mythological character from Indian culture.
A woman with long blonde hair sits on the sand in front of a line of camels wearing colorful saddle blankets, in a desert landscape during sunrise or sunset.
A vintage scene of a street with a trolley, a person dressed as a photographer, and a crowd of people gathered, some clapping and holding flowers. There are two large lion head statues on either side of the scene, and the background features old buil
Close-up of a man with a beard, wearing a black cowboy hat, looking to the side, with a blurred outdoor background.
A man wearing traditional Middle Eastern attire, looking thoughtfully at a transparent digital architectural blueprint of a building, in an indoor setting.
An older man in a black jacket and large cowboy hat standing beside a white horse outside on a farm with leafless trees and a red barn in the background.
Five young adults, three women and two men, dressed in trendy, edgy streetwear, standing in a line against a plain background, with confident expressions and poses.
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Rudy Lopez-Negrete, CAA Talent Agent / AT&T

“Working with Fables was refreshing—no bullshit, no agency layers. We went straight to the director and production team, which meant our vision for the AT&T/RBD campaign actually made it to screen intact. They nailed the creative—got the cultural nuances right, moved fast, and delivered world-class work. The campaign crushed it—became one of the biggest Latin music partnerships of the year."

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Diego Prusky, CEO & Chief Strategist, InPulse Digital / Truecaller

“We needed a creative and production partner who understood the Latin American market—and specifically Colombia—at a cultural level. Real fluency and local production knowledge. Fables delivered. Their partnership in executing the 'Spam Comido' concept was sharp—and positioned our tech as effortless and local, not foreign. Because they integrate strategy, creative, and production, we moved from concept to launch seamlessly. The results: 85% view rates, 1.7 million views, market leadership. That kind of alignment wins categories."

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Carlo Castilla, Founder/Managing Director of G2C2 Media / Sports Marketing

"I've worked with Juan for years across Major League Soccer, World Cup projects, and NFL campaigns in multiple markets. What makes him special—and what makes Fables different—is that he thinks like a brand strategist but moves like a producer and a creative. He understands culture at a strategic level. Whether we're building content for the U.S., Europe, Latin America, or the U.S. Hispanic market, Juan gets the nuances that make work resonate locally while maintaining global consistency. Fables brings that same energy—culturally fluent, operationally efficient, and built for the way modern brands need to move. It's rare to find that combination."